BYD recorded its seventh straight monthly sales drop in March, with sales down about 20% from a year earlier as competition from rivals like Geely and Leapmotor intensifies in China. Higher priced new models and falling profit margins have added pressure in the crowded EV market. However, overseas sales remain strong, making up nearly half of BYD’s first quarter sales, and the company is confident it can reach its 2026 global sales target.
BYD’s Vehicle Sales Fall Again in March Amid Fierce Competition