Meta Platforms aims to have AI fully handle the process of making and placing ads by the end of next year. Brands can upload a product picture and a budget amount, and its AI will create and place ads on Facebook and Instagram. Ads can be changed in real time depending on where someone is located.
Mark Zuckerberg pointed out the need for AI ad systems. Many other companies, including Snap, Pinterest, and Reddit, are also adopting AI to attract advertisers. While Meta’s shares went up by close to 1%, the shares of the top ad agencies dropped, pointing to investor worry about how AI will affect the regular ad sector.